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Whether our client is interested in enhancing performance, planning the development of a new campus or expanding an existing community, a market and economic analysis is vital to the success of such a venture.

Market feasibility studies identify the market demand through an age and income demographic analysis. Consumer research is performed through focus groups and a field survey of all competition in the identified primary market area. Studies also identify key persons and agencies in the area dealing with older adults.

An economic feasibility analysis identifies financing sources for the proposed development as well as income and expense budget projections. Most importantly, a final report provides a concise executive summary outlining specific recommendation(s) supporting or negating project development. An absorption schedule for the site, master program development, options and features, and outline of marketing strategies completes the comprehensive and user-friendly report.

Senior Living Focus: